Malcolm Gladwell, a New Yorker magazine writer, is also the highly acclaimed author of the best selling book 'Tipping Point'. The book deals with a "cause and effect" in society's social movements. It is a study or acknowledgement of 'social epidemics that surround us'. Gladwell believes that 'Tippint Point' is "an intellectual adventure story. It draws from psychology and sociology and epidemiology, and uses examples from the worlds of business and education and fashion and media".
His other best selling newly-released book, 'Blink' is about the notion that within a blink of an eye, or two seconds, thought and recognition occurs. According to Gladwell, "those two seconds.....[are] instant conclusions that we reach are really powerful and really important and, occasionally, really good".
Two brilliant books that not only question the notions of "cause and effect", sociology, media, fashion, mind recognition but also thought provoking, or "intellectual adventure stories". Read it and you'll see.
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