That is correct. You did hear right. The international label, Prada has created slogan tee-shirts.
Miuccia Prada through Prada, in-conjunction with renowned architect and intellectual, Rem Koolhaas through think tank AMO, have rallied together for this project. It is not the first time Prada and Koolhaas has collaborated, with the creations of Prada Epicentre's in New York and Tokyo.
The tee-shirts collection, cleverly titled "Obvious Classics #1" are based on "billboards from the future". They were created with an "obvious cultural commentary", a sort of "tongue-in-cheek" approach to cultural and social issues shaping society today. These limited edition tee-shirts with 27 pieces in the collection are now sold at limited Prada centres internationally, at US$160.00 a piece.
Who knows what is next? Maybe Prada wallpaper?
5 comments:
trust prada to be intellectual about a simple thing as a tee! good one dudes or dudettes!
Great post! Well written. I like the layout.
Miuccia truly is innovative. Even I did not see Prada doing slogan tees. Good one. Limited edition too. Surely gonna be a hit worldwide.
tshirts? i dunno about that. is prada trying to be hip-and-happening? but i gotta give it to them. at least they are trying to be innovative i suppose.
good report by the way.
Hey! I never knew Rem Koolhaas did Tees as well?
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