Left: McQ by Alexander McQueen,
Raf by Raf simons and Z Zegna.
Now gentlemen, think diffusions. Secondary or "diffusion" fashion lines have been named in the past as poorly developed and a cheaper concept. But now with rapidly gaining popularity in this niche, they are a sure target for the general market, with Alexander McQueen's McQ, Z Zegna, Raf by Raf Simons, and look out for Hugo by Hugo Boss. Their new art director Bruno Pieters, a Belgian designer has his very own impressive mens and womenswear collections. Not to mention my closet is already filled with a handful of his womens couture.
At various international fashion weeks this year, secondary or "diffusion" collections can be seen strutting along, all sophisticated, and every bit, the essential style that allures the younger clientele. This new niche is definitely a success.
5 comments:
good to see something for the lad's in the fashion stakes. i do like my good dosage of hugo boss. cool post!
This blog is brilliant! I like how it's written and the news, leaves you wanting more! Well done.....by the way the male models look hot on this post.
Yay new posts!
Hey i dunno if these second lines are any cheaper really.....they seem to be still quite expensive, especially with McQ range. Definitely not competiting against H&M or topshop!
I don't think these second lines are in the same market as H&M and Topshop...their more thought about and concepted! Unlike others who get celebrities to design their special lines!
Diffusion lines are not in the same markets as H&M and Topshops, neither are they like the Zaras or Gap. I cannot believe that some of you think that......how can one compare Gap to McQ?
By the way McQ rocks.........
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